Nashville Toffee
A sweet mixture of a local brand
THE CHALLENGE
How do you develop a brand for what was destined to become an (incredibly delicious) well-known Nashville-branded product? It all started with Powell Creative's own private recipe of creating a visual look and feel that would showcase this product as it should be showcased. Like the fantastic Nashville Toffee product, we had to serve up freshness and quality in every brand rollout batch. Nashville Toffee is an old family recipe that is an old Nashville tradition. We trust we added precisely the right brand development ingredients to position this product just as it should be placed.
THE SOLUTION
Logo Design
Packaging Design
Print Collateral
Advertising (Billboards)
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I have been using Powell Creative since launching my company about 20 years ago. They are the best in every category. They are exceptionally proficient at listening to my needs and adjusting on the fly. They are priced fairly, and the response time is always immediate. I could not say enough good things about Wayne, Scott, and the Powell Creative team.
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