Lillian’s Floral Studio
Finding the Beauty in a Brand
THE CHALLENGE
Rachel Penn founded Lillian's Floral Studio out of love and remembrance for her daughter, Lillian Grace, who died at a very young age. Rachel has extensive experience in the floral industry, having worked for a very upscale florist in Singapore before moving to Nashville. Lillian's Floral Studio had to communicate the beauty and grace of her beautiful daughter. Powell Creative was quite honored to develop the brand rollout for the new floral studio. Our work included a new logo design, an e-commerce website, marketing collateral, and other projects. Rachel wanted an elegant look and feel in her new brand, something that would set her boutique studio apart from the competition. Today, Rachel Penn has a brand new brand born out of something exceptional - LOVE!
THE SOLUTION
Logo Design
Signage
Vehicle Wrap
Photography
Website Design & Development
Print Collateral
“I had an absolutely wonderful experience working with Powell Creative to launch my brand and shop. Even before signing with Wayne and the team, Powell provided me with excellent advice and recommendations. And as we worked on my project for the next few months, the team was always responsive and focused on problem-solving. Instead of hearing “we can’t do that,” I would hear “that can’t currently be done, but here are options and solutions A, B, and C we’ve found for you.” They are genuinely fantastic creative and technical partners to work with!”
