Brand Continuity – Do You Have a Consistent Brand?
If your branding isn’t consistent – you don’t have a brand.
Does this sound familiar? Your company needed a logo, so you found a freelancer to create one. Then a few months later, you needed marketing materials for a conference, so you worked with a local company to put together some brochures. The following year, you wanted to update your website, so you found a designer to put one together for you.
Individually, each piece is well done and looks great. But together, there’s a variety of fonts, weights, colors, and styles. There isn’t a cohesive feel or look to any of your branding elements, which means you don’t have a brand.
Brand Continuity Builds Credibility.
People need to feel like they know, like and trust you before they buy from you, and your brand is the best way to build your clients’ trust factors. Whether it’s fair or not, perception is reality. If your branding is cobbled together and sending mixed messages, your audience will not understand who you are or why they should trust you. They won’t get it!
Every company’s dream is to be recognizable and memorable. Consistent and cohesive branding can achieve this.
And it’s not just your visual elements! The way your people talk about your company, explain the value of what you do and tell your brand’s story needs to be consistent, too.
That’s why we build a brand story alongside the visual brand continuity we create. We create taglines and write elevator pitches that give your people a memorable, on-brand way to talk about your business. Our website projects begin with a brand story – a narrative about who you are, where you’ve been, and where you’re going. We build your values and priorities into every single piece of your brand from the start.
Brand Continuity Doesn’t Happen on Accident.
The best brands are intentionally built – by professionals who understand your market, audience, and value.
Your focus should be on serving your customers and delivering outstanding results, not trying to piece together a memorable brand with random elements and ideas.
At Powell Creative, building brands is our superpower. When you work with us, you can lay out individual branding elements from marketing collateral, advertising, business cards, and your website – and it is all beautifully coordinated and cohesive. We understand the power of brand continuity, and we pride ourselves on creating memorable brands that connect with and attract your ideal clients.
If you’re ready to start with a clean slate and build a solid and coordinated brand that shows off your business, speaks to your clients, and helps you become unforgettable – you’re at the right place.