Social Goes Professional

Social Goes Professional

Who would’ve known a couple of years ago just how social our businesses and brands would become? The rise of social networks – Facebook, Twitter, LinkedIn – have truly changed the way we communicate personally and professionally.

But does your brand really need a Facebook fan page? And what about Twitter…or blogging? What benefit do these social networks offer for businesses like yours?

Below are a few key facts that inspired us at Powell Creative to incorporate social media management into our core services for clients like you.
Social Goes Professional

Social networks/blogs account for 1 in every 4.5 minutes spent online.1

Users of social networks are spending 66% more time in these sites than a year ago.1

Facebook is now bigger than Google in terms of link referrals, aka – friend-to-friend online information sharing.2

Clearly, the stats support that social media is able to help establish and expand your company’s presence with core customer groups. That’s why we offer social network account creation, ongoing profile and content updates and blogging services.

We can skillfully create and maintain your company’s blog, Twitter account, Facebook fan page or group, even LinkedIn business profiles.

Socially speaking, Powell is very professional! Contact us today to get started.

1Nielsenwire, June 15, 2010
2San Francisco Chronicle, February 15, 2010

What’s New in Newsletters

Visit the new Powell Creative website!
Powell Creative, LLC

Even in today’s texting, microblogging marketplace, newsletters are important for your full marketing program. Newsletters, e-mail format or in print, remain a widely read and engaging method of connecting with clients. Your customers need–and want–the full story, and newsletters are the way to convey relevant news and views.

There are some key things to prioritize in newsletter creation. Visual appeal and reader-friendly layouts will encourage readership and help your material stand out, and committing to a consistent schedule, to be a reliable news source for your readers, is critical.

The time is now to take your newsletter to the next level. Explore the benefits of an e-newsletter: drastic cost reduction, increased customer penetration, and trackable results!

Powell Creative is your ‘go-to’ partner to ensure newsletters are created with regularity and consistency of quality. Ready to spread the news to your customer base? Drop us a line, and we’ll get your next issue rolling!

Just launched :: Visit the New Powell Creative Website!

Visit the new Powell Creative website!
Powell Creative, LLC

Blast-off has been a long time coming for our new website (client projects always come first), so we’re really excited now that launch has officially occurred. Not only do we hope you get to know us and our work a little better, we hope the site itself serves as an example of our web design and development capabilities in action.

While we hope you visit our site, we encourage you to revisit your own as well. Is your site welcoming, quick loading and true to your brand? If you’d like to freshen your web presence, we’d be glad to help.

Powell Creative :: Marketing Stimulus Idea #5-SEO


American Constructors Branding

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. Driving traffic, drives business.

At Powell Creative we will consult with you on the best approach to getting your website to appear in search results on Yahoo!, Google and other popular search engines.

Search engine optimization can be provided as a stand-alone service for your existing site, or as a tactic incorporated into a new website development and design. We’ll walk you through all of the technical details.

Powell Creative is an award-winning agency providing design and branding expertise to a range of clients and industries. From corporate identity and collateral materials to advertising and interactive media, our team understands the needs of today’s businesses and how best to achieve the results needed to succeed. To see more of what we do visit www.powellcreative.com.

Living Green Show House Branding


Castle Show House

Powell Creative partnered with Castle Contractors Custom Homes to develop a promotional campaign for Nashville’s first Green Show House. The Living Green in Green Hills Show House, benefiting Ronald McDonald House Charities, encourages visitors to experience green living while touring the National Association of Home Builders and Energy Star certified home. “The Living Green In Green Hills Show House” at the exclusive Arundel Court community in Green Hills will be open for tours on Friday, October 23 through Sunday, October 25.

Powell Creative developed the Show House logo, invitations, website with eTicket ordering capability, print and online ads, signage, radio and TV spots to promote the event.

Branding American Constructors

Marketing Stimulus Idea #4
American Constructors Branding

Newsletter American Constructors Website

American Constructors, Inc. builds relationship with Powell Creative for new brand identity.

Several months ago, Powell Creative teamed up with American Constructors, Inc. to begin a series of new branding projects for the local, 30-year-old general contractor and construction management firm. The first project was to design a contemporary logo that would set the look and feel for the company’s new marketing direction. With that in place, Powell Creative then designed a complete corporate identity package, developed an e-newsletter and redesigned and programmed a new website. Next on the list are tradeshow displays and other various advertising projects.