Powell Creative solves another corporate identity crisis
Just because NOI-Nashville Office Interiors has locations all over the map (of Tennessee) doesn’t mean their brand should follow suit.
After years of growth and acquistion, NOI-a leader in commercial furniture and interior design-found itself with multiple websites and as many brand representations. Knowing less is more and being savvy in design that works, the NOI team enlisted Powell Creative to renovate the company’s entire brand and digital marketing strategy.
We began by constructing a new logo and brand image for NOI-a clean concept that pays homage to the company’s expertise in creating well-defined spaces. Next, we interpreted the fresh look and new graphic standards in a full corporate identity package that included business cards, stationery and collateral materials.
Working closely with the NOI team, we then honed the company’s web presence, wrangling three individually branded websites into a single, consolidated solution.
The finished site is sleek and stylish-true to the nature of NOI’s business. Contact information for the company’s physical locations is easily accessed right on the home page-instead of all over the map as it once was. The site is a corporate-wide sales tool that boosts the overall NOI brand.
Do you have branding and marketing materials that are all over the map? Let us be your guide to an effective rebranding strategy. Contact us today!
