Archive for the ‘ Corporate Identity ’ Category

Have You Questioned Your Brand Recently?

Powell Creative, LLC
When was the last time you thought about ‘your’ brand? It’s amazing how often brands are neglected, and we all know the old saying, ‘If it’s not broken, don’t fix it.’ Well, just because you feel your brand isn’t broken doesn’t mean it can’t be better… and more relevant in today’s marketplace.

Below are questions you should ask yourself about how your brand stacks up. Of course, you can call us and we can review these questions about your brand together.

20 QUESTIONS TO CONSIDER ABOUT YOUR BRAND’S RELEVANCE IN TODAY’S MARKETPLACE:

  1. How would you describe your services and/or products?
  2. How has your products or services changed over the years?
  3. What are the long-term goals of your company?
  4. Who is your target audience?
  5. Who is your emerging audience?
  6. What feeling or emotion should your logo communicate? What does your logo stand for?
  7. Where are you using your logo? Print, web, outdoor, an avatar?
  8. Does your logo pre-date the web? If so, it might be time to refresh it.
  9. If you’re in need of a new logo design, what do you feel it needs to convey?
  10. Do you have any color preferences, or existing brand colors?
  11. Does your company colors evoke emotion?
  12. Have new competitors infringed on your monopoly?
  13. How are you different from your competitors?
  14. Is your tagline still relevant today?
  15. How about your descriptor?
  16. What key words or phrases best describe who you are?
  17. If you were to Google your key words or phrases, would they lead to your website?
  18. Do you know what SEO stands for?
  19. Do you have a Social Media plan?
  20. Are you engaging with your customers?

If you’re not thinking about your brand, who is? Contact us today and together we’ll examine all aspects of your brand and provide you an analysis.

2011
05/03
CATEGORY
Branding
Corporate Identity
Web Design
Website Design
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Powell Creative solves another corporate identity crisis

Introducing the Newly Branded NOI

NOI logo and business card
Just because NOI-Nashville Office Interiors has locations all over the map (of Tennessee) doesn’t mean their brand should follow suit.

After years of growth and acquistion, NOI-a leader in commercial furniture and interior design-found itself with multiple websites and as many brand representations. Knowing less is more and being savvy in design that works, the NOI team enlisted Powell Creative to renovate the company’s entire brand and digital marketing strategy.

We began by constructing a new logo and brand image for NOI-a clean concept that pays homage to the company’s expertise in creating well-defined spaces. Next, we interpreted the fresh look and new graphic standards in a full corporate identity package that included business cards, stationery and collateral materials.

Working closely with the NOI team, we then honed the company’s web presence, wrangling three individually branded websites into a single, consolidated solution.

The finished site is sleek and stylish-true to the nature of NOI’s business. Contact information for the company’s physical locations is easily accessed right on the home page-instead of all over the map as it once was. The site is a corporate-wide sales tool that boosts the overall NOI brand.

Do you have branding and marketing materials that are all over the map? Let us be your guide to an effective rebranding strategy. Contact us today!

NOI pocket folder
NOI website

NOI brochure

2010
08/25
CATEGORY
Branding
Brochure Design
Business Card Design
Collateral Design
Corporate Identity
Interactive
Website Design
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Branding American Constructors

Marketing Stimulus Idea #4
American Constructors Branding

Newsletter American Constructors Website

American Constructors, Inc. builds relationship with Powell Creative for new brand identity.

Several months ago, Powell Creative teamed up with American Constructors, Inc. to begin a series of new branding projects for the local, 30-year-old general contractor and construction management firm. The first project was to design a contemporary logo that would set the look and feel for the company’s new marketing direction. With that in place, Powell Creative then designed a complete corporate identity package, developed an e-newsletter and redesigned and programmed a new website. Next on the list are tradeshow displays and other various advertising projects.

2010
03/04
CATEGORY
Branding
Brochure Design
Business Card Design
Collateral Design
Corporate Identity
Social Media
Web Design
Website Design
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