Powell Creative is an award-winning advertising and graphic design firm in Nashville Tn. Specializing in branding and graphic, website, email marketing and advertising design.

If you ever wonder how direct mail stacks up in today’s digital-social-mobile marketplace, just take a look at ECI Defense Group’s innovative mailers as designed by Powell Creative.
These mailers comprise a targeted campaign that proves direct mail doesn’t have to be traditional. We used unique sizes, die-cuts, tactile components and sniper shot copy to ensure ECI’s message really ‘hit the mark’ with decision makers.
The campaign began with a round mailer designed to invite recipients to engage with the piece to reveal key messages. The copy played off the idea that ECI provides a 360° view to its clients.
Next, a lenticular mailer provided a unique way to convey a targeted message. With the shift of focus, recipients revealed a complete and memorable message.
This postcard is engaging and thought-provoking with strategic placement of scratch-off UV ink that reveals an essential, motivating message for ECI’s campaign.

Direct mail can be this cool! Are you ready to deliver a fresh message to your customers?
Contact us today for innovative direct mail ideas!