Archive for the ‘ Brochure Design ’ Category

New Marketing Tools Designed For Vanderbilt Legends Club

Powell Creative, LLC

Vanderbilt Legends Club Sales Kit

When you have the words ‘Vanderbilt’ and ‘Legends’ in your name, everything you do comes with a certain level of expectation. That’s why the leadership at Vanderbilt Legends Club turned to Powell Creative to design new marketing materials that are ‘on par’ with the image the Club is known for.

The Club asked for and got a ‘Wow-factor’ pocket folder, a 12-page membership brochure, and inserts to support the Club’s new member recruitment efforts, as well as promote social events and information on The Golf Academy at Vanderbilt Legends Club. Every aspect of each piece was crafted to convey the Club’s attention to detail, quality and elegance. Warm photography was incorporated into the design, along with classic design elements and conversational, yet inspirational, copy to literally envelope potential members into the aura of the Club.

For anyone who loves to play golf, the weight and feel of these marketing materials holds great appeal…and should inspire positive response.

A true Hole-in-One!
Vanderbilt Legends Club Sales Kit
Vanderbilt Legends brochure

Vanderbilt Legends brochure

Powell Creative solves another corporate identity crisis

Introducing the Newly Branded NOI

NOI logo and business card
Just because NOI-Nashville Office Interiors has locations all over the map (of Tennessee) doesn’t mean their brand should follow suit.

After years of growth and acquistion, NOI-a leader in commercial furniture and interior design-found itself with multiple websites and as many brand representations. Knowing less is more and being savvy in design that works, the NOI team enlisted Powell Creative to renovate the company’s entire brand and digital marketing strategy.

We began by constructing a new logo and brand image for NOI-a clean concept that pays homage to the company’s expertise in creating well-defined spaces. Next, we interpreted the fresh look and new graphic standards in a full corporate identity package that included business cards, stationery and collateral materials.

Working closely with the NOI team, we then honed the company’s web presence, wrangling three individually branded websites into a single, consolidated solution.

The finished site is sleek and stylish-true to the nature of NOI’s business. Contact information for the company’s physical locations is easily accessed right on the home page-instead of all over the map as it once was. The site is a corporate-wide sales tool that boosts the overall NOI brand.

Do you have branding and marketing materials that are all over the map? Let us be your guide to an effective rebranding strategy. Contact us today!

NOI pocket folder
NOI website

NOI brochure

Branding American Constructors

Marketing Stimulus Idea #4
American Constructors Branding

Newsletter American Constructors Website

American Constructors, Inc. builds relationship with Powell Creative for new brand identity.

Several months ago, Powell Creative teamed up with American Constructors, Inc. to begin a series of new branding projects for the local, 30-year-old general contractor and construction management firm. The first project was to design a contemporary logo that would set the look and feel for the company’s new marketing direction. With that in place, Powell Creative then designed a complete corporate identity package, developed an e-newsletter and redesigned and programmed a new website. Next on the list are tradeshow displays and other various advertising projects.