Powell Creative is an award-winning advertising and graphic design firm in Nashville Tn. Specializing in branding and graphic, website, email marketing and advertising design.

If you ever wonder how direct mail stacks up in today’s digital-social-mobile marketplace, just take a look at ECI Defense Group’s innovative mailers as designed by Powell Creative.
These mailers comprise a targeted campaign that proves direct mail doesn’t have to be traditional. We used unique sizes, die-cuts, tactile components and sniper shot copy to ensure ECI’s message really ‘hit the mark’ with decision makers.
The campaign began with a round mailer designed to invite recipients to engage with the piece to reveal key messages. The copy played off the idea that ECI provides a 360° view to its clients.
Next, a lenticular mailer provided a unique way to convey a targeted message. With the shift of focus, recipients revealed a complete and memorable message.
This postcard is engaging and thought-provoking with strategic placement of scratch-off UV ink that reveals an essential, motivating message for ECI’s campaign.

Direct mail can be this cool! Are you ready to deliver a fresh message to your customers?
Contact us today for innovative direct mail ideas!

Just because NOI-Nashville Office Interiors has locations all over the map (of Tennessee) doesn’t mean their brand should follow suit.

After years of growth and acquistion, NOI-a leader in commercial furniture and interior design-found itself with multiple websites and as many brand representations. Knowing less is more and being savvy in design that works, the NOI team enlisted Powell Creative to renovate the company’s entire brand and digital marketing strategy.

We began by constructing a new logo and brand image for NOI-a clean concept that pays homage to the company’s expertise in creating well-defined spaces. Next, we interpreted the fresh look and new graphic standards in a full corporate identity package that included business cards, stationery and collateral materials.

Working closely with the NOI team, we then honed the company’s web presence, wrangling three individually branded websites into a single, consolidated solution.

The finished site is sleek and stylish-true to the nature of NOI’s business. Contact information for the company’s physical locations is easily accessed right on the home page-instead of all over the map as it once was. The site is a corporate-wide sales tool that boosts the overall NOI brand.

Do you have branding and marketing materials that are all over the map? Let us be your guide to an effective rebranding strategy. Contact us today!

American Constructors, Inc. builds relationship with Powell Creative for new brand identity.

Several months ago, Powell Creative teamed up with American Constructors, Inc. to begin a series of new branding projects for the local, 30-year-old general contractor and construction management firm. The first project was to design a contemporary logo that would set the look and feel for the company’s new marketing direction. With that in place, Powell Creative then designed a complete corporate identity package, developed an e-newsletter and redesigned and programmed a new website. Next on the list are tradeshow displays and other various advertising projects.