Powell Creative is an award-winning advertising and graphic design firm in Nashville Tn. Specializing in branding and graphic, website, email marketing and advertising design.

Your website is your company’s most powerful sales tool. It never takes a break. It works every weekend, all holidays and travels globally. That’s right, 24/7 and 365, your website is the salesperson that never goes home or sleeps.

Below are 10 reasons your site may not be properly optimized for search engines, such as Google, Yahoo and Bing.

1. Is your site older than 4 years? Search engines are fast, constantly evolving. If your site isn’t built to keep up with the fast paced world of Google crawlers, the age of your website structure may be your biggest enemy.
2. Do you have a blog or news updates? Regularly updated content gives Google a reason to keep visiting your site. More visits = more opportunities to appear in search results.
3. Are you using social media to drive traffic to your site? Along with an ongoing conversation with your online community, you should be using social media to drive traffic and gain traction in search engines.
4. How does your site perform on mobile devices? If your site can’t be viewed easily on a smart phone or iPad, then search engines likely aren’t ‘seeing’ it either.
5. Do you know how much traffic your site receives? In order to have a solid plan for search engine optimization for the future, you have to know how your site is and has performed in the recent past. Google Analytics offers a wealth of information regarding site traffic that can help you address and alter your approach for SEO.
6. Is your website driving sales leads or bringing in potential customers? Not only are easily found contact forms important for reaching potential prospects, but they can also assist your rankings in Google. Getting large amounts of web traffic is great, but those visitors need a quick easy way to convert to prospects.
7. Has it been more than a year since your site was updated? Effective SEO requires regular site updates and maintenance. It is critical to constantly monitor your sites results in major Search engines and make regular adjustments.
8. Is your website content relevant to your primary search terms and/or services? Writing search engine friendly content that appeals to your audience is a bit of a balancing act. We’ve fine-tuned the skill of communicating with your customer with content that is rich in keyword relevance for search engines.
9. Does your site have Flash? Unfortunately, while Flash may ‘look cool’ it isn’t exactly SEO friendly. Images and Flash can create crawling issues for search engines that will lead to little or even no text being indexed for search results which ultimately means less search engine traffic to your site.
10. Is your site full of images? Search engines do not read content within graphics. While your site may be visually appealing with heavy imagery, the search engine crawlers are left with little content to read and therefor little content to place in search results.
    

If you have questions or concerns about your site’s performance, call us to enhance your hardest working sales tool.

When was the last time you thought about ‘your’ brand? It’s amazing how often brands are neglected, and we all know the old saying, ‘If it’s not broken, don’t fix it.’ Well, just because you feel your brand isn’t broken doesn’t mean it can’t be better… and more relevant in today’s marketplace.

Below are questions you should ask yourself about how your brand stacks up. Of course, you can call us and we can review these questions about your brand together.

20 QUESTIONS TO CONSIDER ABOUT YOUR BRAND’S RELEVANCE IN TODAY’S MARKETPLACE:

1. How would you describe your services and/or products?
2. How has your products or services changed over the years?
3. What are the long-term goals of your company?
4. Who is your target audience?
5. Who is your emerging audience?
6. What feeling or emotion should your logo communicate? What does your logo stand for?
7. Where are you using your logo? Print, web, outdoor, an avatar?
8. Does your logo pre-date the web? If so, it might be time to refresh it.
9. If you’re in need of a new logo design, what do you feel it needs to convey?
10. Do you have any color preferences, or existing brand colors?
11. Does your company colors evoke emotion?
12. Have new competitors infringed on your monopoly?
13. How are you different from your competitors?
14. Is your tagline still relevant today?
15. How about your descriptor?
16. What key words or phrases best describe who you are?
17. If you were to Google your key words or phrases, would they lead to your website?
18. Do you know what SEO stands for?
19. Do you have a Social Media plan?
20. Are you engaging with your customers?

If you’re not thinking about your brand, who is? Contact us today and together we’ll examine all aspects of your brand and provide you an analysis.

Beautiful details, scenic views, superior quality, spacious and open design… these are the cornerstones of Castle Home’s approach to custom building, yes. However, they’re also the standards we keep at Powell Creative as we custom build brands, websites and creative marketing solutions for our clients.

Suffice to say, Powell and Castle Homes have proven to be a solid pairing. Castle’s new website is just one example. We recently completed a full-scale renovation of www.castlehomes.com, using our branding and site development expertise to capture Castle’s desired architecture and aesthetic.

The result is an online home that’s inviting and flows as well as a Castle custom-built residence. For new visitors or returning clients, the site’s pages are like open rooms – each filled with useful furnishings of helpful information and inspiring imagery. Also, we created the site to fit into Castle’s neighborhood of online properties, with quick links to Facebook, blog, Twitter, LinkedIn and YouTube.

In true custom-built fashion, CastlesHomes.com is prime online real estate.

Ready to make a move to a new site built just for your brand? We have the blueprint to build effective online presence. Contact us today!

When it came time to fold a few individually-branded business units into one highly-recognizable brand, Al Dampier entrusted Powell Creative with the task. We helped Dampier define and refine the company image, as he and his team transitioned into a full-service Professional Employment Organization (PEO).

Previously, Dampier had billed areas of expertise–recruiting, insurance brokering and payroll–as unique companies with different names and messaging. Now, with Dampier’s vision and direction and our strategic creativity, all those capabilities exist within a singular, well-defined brand: Dampier, Your HR Partner.

Dampier’s rebranding involved the creation of a new logo, corporate identity package, website and collateral. The consistent, contemporary brand image and consolidated corporate messaging is already helping Dampier stand out as a leader in the PEO field.

Need to corral your company’s message and image? We can help you get on the ‘brandwagon’ too. Contact us today!

As a full-service PEO, Dampier provides comprehensive HR solutions for companies of all types and sizes. They act as co-employers with their clients to offer seamless benefits, payroll, risk management and recruitment support.
dampierHR.com

Powell Creative partnered with Castle Contractors Custom Homes to develop a promotional campaign for Nashville’s first Green Show House. The Living Green in Green Hills Show House, benefiting Ronald McDonald House Charities, encourages visitors to experience green living while touring the National Association of Home Builders and Energy Star certified home. “The Living Green In Green Hills Show House” at the exclusive Arundel Court community in Green Hills will be open for tours on Friday, October 23 through Sunday, October 25.

Powell Creative developed the Show House logo, invitations, website with eTicket ordering capability, print and online ads, signage, radio and TV spots to promote the event.